In our day and age, most people, even casual users of social media, have a certain amount of web skills. This is not to say, that they themselves know how to program, but users of a web services typically know how to make a web service better. The articles :Twitter Serves Up Ideas From Its Followers by Claire Cain Miller, talks about how Twitter uses open source tactics to improve its website.
"“Twitter’s smart enough, or lucky enough, to say, ‘Gee, let’s not try to compete with our users in designing this stuff, let’s outsource design to them,’ ” said Eric von Hippel, head of the innovation and entrepreneurship group at the Sloan School of Management at M.I.T. and author of the book “Democratizing Innovation.”"
The end user of a product, knows what they want. The main goal of producing a product, is to have consumers consume the product. By outsourcing design to the user base, they are able to keep twitter "trending" and relative very easily.
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