Wednesday, March 29, 2017

Creativity and New Media

Below this post is a picture of my character from, a popular massively multiplayer online game called Final Fantasy XIV. A big factor of every massively multiplayer game is the social element. Players create characters, and within the game world, the can form miniature communities. Some players like to focus on difficult content, some want a more casual experience with friends, and some people even like to role play and make their own stories with each other.
The development history of this game is very interesting, and refers to the topic of Creativity in New Media. The original launch of Final Fantasy XIV came out September 30, 2010, and the game was awful. Bad design choices led to most fans abandoning the game fairly quickly, so the developers of the game, literately, blew up the in game world and started from scratch. Square Enix replaced the entire original development team, and brought in a new team. This new team are veterans of the mmo genera (the lead developer was a devout World of Warcraft player). This new team reworked the game from the ground up, taking elements from World of Warcraft and put them into this new game. The final result was Final Fantasy XIV: A Realm Reborn, which was a love letter to both Final Fantasy and mmo fans alike. The moral of this story is in order to make a good product, the developers need to know what their consumers want, and this is what this game is. So much love and care went into this game, that players just can't help but be immersed in it world and culture.



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